Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C377AC
RGB
195, 119, 172
HSL
318, 39%, 62%
HSB
318, 39%, 76%
CMYK
0, 39, 12, 24
LAB
60, 36, -15
LCH
60, 39, 337
OKLCH
0.67, 0.12, 339
XYZ
37, 28, 42
LUV
60, 42, -29
HWB
318, 47%, 24%
Pantone
5285 C
Harmonies
Shades & tints
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