Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C39BE1
RGB
195, 155, 225
HSL
274, 54%, 75%
HSB
274, 31%, 88%
CMYK
13, 31, 0, 12
LAB
70, 25, -30
LCH
70, 39, 310
OKLCH
0.75, 0.11, 310
XYZ
48, 40, 77
LUV
70, 17, -51
HWB
274, 61%, 12%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.