Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C3EBF2
RGB
195, 235, 242
HSL
189, 64%, 86%
HSB
189, 19%, 95%
CMYK
19, 3, 0, 5
LAB
90, -12, -8
LCH
90, 15, 213
OKLCH
0.91, 0.04, 209
XYZ
68, 77, 95
LUV
90, -21, -10
HWB
189, 76%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.