Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C43900
RGB
196, 57, 0
HSL
17, 100%, 38%
HSB
17, 100%, 77%
CMYK
0, 71, 100, 23
LAB
46, 55, 58
LCH
46, 80, 47
OKLCH
0.55, 0.18, 37
XYZ
24, 15, 2
LUV
46, 114, 37
HWB
17, 0%, 23%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.