Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C45B02
RGB
196, 91, 2
HSL
28, 98%, 39%
HSB
28, 99%, 77%
CMYK
0, 54, 99, 23
LAB
52, 40, 60
LCH
52, 73, 56
OKLCH
0.59, 0.16, 50
XYZ
27, 19, 2
LUV
52, 88, 46
HWB
28, 1%, 23%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.