Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C46CA9
RGB
196, 108, 169
HSL
318, 43%, 60%
HSB
318, 45%, 77%
CMYK
0, 45, 14, 23
LAB
57, 42, -17
LCH
57, 45, 338
OKLCH
0.65, 0.13, 340
XYZ
35, 25, 41
LUV
57, 49, -33
HWB
318, 42%, 23%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.