Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C480CB
RGB
196, 128, 203
HSL
294, 42%, 65%
HSB
294, 37%, 80%
CMYK
3, 37, 0, 20
LAB
63, 36, -28
LCH
63, 46, 322
OKLCH
0.70, 0.13, 324
XYZ
41, 31, 60
LUV
63, 32, -49
HWB
294, 50%, 20%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.