Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C49ED0
RGB
196, 158, 208
HSL
286, 35%, 72%
HSB
286, 24%, 82%
CMYK
6, 24, 0, 18
LAB
70, 21, -20
LCH
70, 29, 316
OKLCH
0.75, 0.08, 318
XYZ
46, 41, 65
LUV
70, 18, -35
HWB
286, 62%, 18%
Pantone
5285 C
Harmonies
Shades & tints
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