Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4DCF4
RGB
196, 220, 244
HSL
210, 69%, 86%
HSB
210, 20%, 96%
CMYK
20, 10, 0, 4
LAB
87, -5, -15
LCH
87, 15, 253
OKLCH
0.88, 0.04, 248
XYZ
65, 69, 96
LUV
87, -14, -22
HWB
210, 77%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.