Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4E0FE
RGB
196, 224, 254
HSL
211, 97%, 88%
HSB
211, 23%, 100%
CMYK
23, 12, 0, 0
LAB
88, -5, -18
LCH
88, 19, 255
OKLCH
0.90, 0.05, 250
XYZ
67, 72, 104
LUV
88, -16, -28
HWB
211, 77%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.