Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4E0FF
RGB
196, 224, 255
HSL
212, 100%, 88%
HSB
212, 23%, 100%
CMYK
23, 12, 0, 0
LAB
88, -5, -18
LCH
88, 19, 256
OKLCH
0.90, 0.05, 251
XYZ
67, 72, 105
LUV
88, -16, -28
HWB
212, 77%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.