Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4E4F4
RGB
196, 228, 244
HSL
200, 69%, 86%
HSB
200, 20%, 96%
CMYK
20, 7, 0, 4
LAB
89, -8, -12
LCH
89, 14, 234
OKLCH
0.90, 0.04, 229
XYZ
67, 74, 96
LUV
89, -17, -16
HWB
200, 77%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.