Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4E4FB
RGB
196, 228, 251
HSL
205, 87%, 88%
HSB
205, 22%, 98%
CMYK
22, 9, 0, 2
LAB
89, -7, -15
LCH
89, 17, 244
OKLCH
0.90, 0.05, 239
XYZ
68, 74, 102
LUV
89, -17, -22
HWB
205, 77%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.