Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4E8FC
RGB
196, 232, 252
HSL
201, 90%, 88%
HSB
201, 22%, 99%
CMYK
22, 8, 0, 1
LAB
90, -9, -14
LCH
90, 16, 237
OKLCH
0.91, 0.05, 232
XYZ
69, 76, 103
LUV
90, -19, -20
HWB
201, 77%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.