Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4E9FA
RGB
196, 233, 250
HSL
199, 84%, 87%
HSB
199, 22%, 98%
CMYK
22, 7, 0, 2
LAB
90, -10, -12
LCH
90, 16, 232
OKLCH
0.91, 0.05, 227
XYZ
69, 77, 102
LUV
90, -20, -18
HWB
199, 77%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.