Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4EAF3
RGB
196, 234, 243
HSL
191, 66%, 86%
HSB
191, 19%, 95%
CMYK
19, 4, 0, 5
LAB
90, -11, -9
LCH
90, 14, 217
OKLCH
0.91, 0.04, 214
XYZ
68, 77, 96
LUV
90, -20, -11
HWB
191, 77%, 5%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.