Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4EAF5
RGB
196, 234, 245
HSL
193, 71%, 86%
HSB
193, 20%, 96%
CMYK
20, 4, 0, 4
LAB
90, -11, -10
LCH
90, 15, 221
OKLCH
0.91, 0.04, 217
XYZ
69, 77, 98
LUV
90, -20, -13
HWB
193, 77%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.