Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4EBF8
RGB
196, 235, 248
HSL
195, 79%, 87%
HSB
195, 21%, 97%
CMYK
21, 5, 0, 3
LAB
91, -11, -11
LCH
91, 15, 224
OKLCH
0.92, 0.04, 220
XYZ
69, 78, 100
LUV
91, -21, -15
HWB
195, 77%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.