Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4EBFF
RGB
196, 235, 255
HSL
200, 100%, 88%
HSB
200, 23%, 100%
CMYK
23, 8, 0, 0
LAB
91, -10, -14
LCH
91, 17, 235
OKLCH
0.92, 0.05, 230
XYZ
71, 78, 106
LUV
91, -21, -20
HWB
200, 77%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.