Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4ECEE
RGB
196, 236, 238
HSL
183, 55%, 85%
HSB
183, 18%, 93%
CMYK
18, 1, 0, 7
LAB
91, -13, -6
LCH
91, 14, 203
OKLCH
0.92, 0.04, 200
XYZ
68, 78, 92
LUV
91, -21, -6
HWB
183, 77%, 7%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.