Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4EEF6
RGB
196, 238, 246
HSL
190, 74%, 87%
HSB
190, 20%, 96%
CMYK
20, 3, 0, 4
LAB
91, -13, -9
LCH
91, 15, 214
OKLCH
0.92, 0.04, 210
XYZ
70, 80, 99
LUV
91, -22, -11
HWB
190, 77%, 4%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.