Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4EEF7
RGB
196, 238, 247
HSL
191, 76%, 87%
HSB
191, 21%, 97%
CMYK
21, 4, 0, 3
LAB
91, -13, -9
LCH
91, 16, 216
OKLCH
0.92, 0.05, 212
XYZ
70, 80, 100
LUV
91, -22, -12
HWB
191, 77%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.