Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C4F0FD
RGB
196, 240, 253
HSL
194, 93%, 88%
HSB
194, 23%, 99%
CMYK
23, 5, 0, 1
LAB
92, -13, -11
LCH
92, 17, 222
OKLCH
0.93, 0.05, 218
XYZ
72, 81, 105
LUV
92, -23, -15
HWB
194, 77%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.