Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C54300
RGB
197, 67, 0
HSL
20, 100%, 39%
HSB
20, 100%, 77%
CMYK
0, 66, 100, 23
LAB
48, 51, 59
LCH
48, 78, 49
OKLCH
0.56, 0.18, 40
XYZ
25, 16, 2
LUV
48, 108, 40
HWB
20, 0%, 23%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.