Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C54E02
RGB
197, 78, 2
HSL
23, 98%, 39%
HSB
23, 99%, 77%
CMYK
0, 60, 99, 23
LAB
49, 47, 59
LCH
49, 75, 52
OKLCH
0.57, 0.17, 44
XYZ
26, 17, 2
LUV
49, 100, 42
HWB
23, 1%, 23%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.