Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C573B7
RGB
197, 115, 183
HSL
310, 41%, 61%
HSB
310, 42%, 77%
CMYK
0, 42, 7, 23
LAB
60, 40, -22
LCH
60, 46, 331
OKLCH
0.67, 0.13, 334
XYZ
38, 28, 48
LUV
60, 43, -40
HWB
310, 45%, 23%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
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