Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C57AED
RGB
197, 122, 237
HSL
279, 76%, 70%
HSB
279, 49%, 93%
CMYK
17, 49, 0, 7
LAB
63, 45, -47
LCH
63, 65, 314
OKLCH
0.70, 0.18, 313
XYZ
45, 32, 84
LUV
63, 29, -80
HWB
279, 48%, 7%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
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