Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C62F09
RGB
198, 47, 9
HSL
12, 91%, 41%
HSB
12, 95%, 78%
CMYK
0, 76, 95, 22
LAB
45, 59, 56
LCH
45, 81, 44
OKLCH
0.54, 0.19, 34
XYZ
24, 14, 2
LUV
45, 122, 34
HWB
12, 4%, 22%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.