Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C63107
RGB
198, 49, 7
HSL
13, 93%, 40%
HSB
13, 96%, 78%
CMYK
0, 75, 96, 22
LAB
45, 58, 56
LCH
45, 81, 44
OKLCH
0.54, 0.19, 34
XYZ
24, 14, 2
LUV
45, 121, 35
HWB
13, 3%, 22%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.