Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C63807
RGB
198, 56, 7
HSL
15, 93%, 40%
HSB
15, 96%, 78%
CMYK
0, 72, 96, 22
LAB
46, 56, 57
LCH
46, 80, 46
OKLCH
0.55, 0.19, 36
XYZ
25, 15, 2
LUV
46, 116, 36
HWB
15, 3%, 22%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.