Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C64102
RGB
198, 65, 2
HSL
19, 98%, 39%
HSB
19, 99%, 78%
CMYK
0, 67, 99, 22
LAB
47, 52, 59
LCH
47, 79, 48
OKLCH
0.56, 0.18, 39
XYZ
25, 16, 2
LUV
47, 110, 39
HWB
19, 1%, 22%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.