Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C65409
RGB
198, 84, 9
HSL
24, 91%, 41%
HSB
24, 95%, 78%
CMYK
0, 58, 95, 22
LAB
51, 44, 59
LCH
51, 73, 53
OKLCH
0.58, 0.16, 45
XYZ
27, 18, 2
LUV
51, 95, 44
HWB
24, 4%, 22%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.