Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C65500
RGB
198, 85, 0
HSL
26, 100%, 39%
HSB
26, 100%, 78%
CMYK
0, 57, 100, 22
LAB
51, 44, 61
LCH
51, 75, 54
OKLCH
0.59, 0.16, 47
XYZ
27, 19, 2
LUV
51, 95, 45
HWB
26, 0%, 22%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.