Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C697E7
RGB
198, 151, 231
HSL
275, 63%, 75%
HSB
275, 35%, 91%
CMYK
14, 35, 0, 9
LAB
69, 29, -34
LCH
69, 45, 311
OKLCH
0.75, 0.12, 311
XYZ
49, 40, 81
LUV
69, 19, -58
HWB
275, 59%, 9%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.