Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
C69BF6
RGB
198, 155, 246
HSL
268, 83%, 79%
HSB
268, 37%, 96%
CMYK
20, 37, 0, 4
LAB
71, 29, -40
LCH
71, 49, 307
OKLCH
0.76, 0.13, 305
XYZ
52, 42, 93
LUV
71, 16, -68
HWB
268, 61%, 4%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.