Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C6DFFF
RGB
198, 223, 255
HSL
214, 100%, 89%
HSB
214, 22%, 100%
CMYK
22, 13, 0, 0
LAB
88, -4, -19
LCH
88, 19, 259
OKLCH
0.90, 0.05, 255
XYZ
68, 72, 105
LUV
88, -14, -29
HWB
214, 78%, 0%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.