Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C6F2FB
RGB
198, 242, 251
HSL
190, 87%, 88%
HSB
190, 21%, 98%
CMYK
21, 4, 0, 2
LAB
93, -13, -9
LCH
93, 16, 215
OKLCH
0.93, 0.05, 211
XYZ
72, 82, 103
LUV
93, -23, -12
HWB
190, 78%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.