Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C72509
RGB
199, 37, 9
HSL
9, 91%, 41%
HSB
9, 95%, 78%
CMYK
0, 81, 95, 22
LAB
44, 62, 56
LCH
44, 83, 42
OKLCH
0.54, 0.20, 32
XYZ
24, 13, 2
LUV
44, 128, 32
HWB
9, 4%, 22%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.