Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C73E08
RGB
199, 62, 8
HSL
17, 92%, 41%
HSB
17, 96%, 78%
CMYK
0, 69, 96, 22
LAB
47, 54, 57
LCH
47, 79, 47
OKLCH
0.56, 0.18, 37
XYZ
25, 16, 2
LUV
47, 113, 38
HWB
17, 3%, 22%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.