Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C74707
RGB
199, 71, 7
HSL
20, 93%, 40%
HSB
20, 96%, 78%
CMYK
0, 64, 96, 22
LAB
49, 50, 58
LCH
49, 77, 49
OKLCH
0.57, 0.17, 40
XYZ
26, 17, 2
LUV
49, 107, 40
HWB
20, 3%, 22%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.