Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C75009
RGB
199, 80, 9
HSL
22, 91%, 41%
HSB
22, 95%, 78%
CMYK
0, 60, 95, 22
LAB
50, 46, 58
LCH
50, 75, 51
OKLCH
0.58, 0.17, 44
XYZ
26, 18, 2
LUV
50, 99, 42
HWB
22, 4%, 22%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.