Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C77BB1
RGB
199, 123, 177
HSL
317, 40%, 63%
HSB
317, 38%, 78%
CMYK
0, 38, 11, 22
LAB
61, 36, -16
LCH
61, 39, 336
OKLCH
0.68, 0.12, 338
XYZ
39, 29, 45
LUV
61, 42, -30
HWB
317, 48%, 22%
Pantone
5285 C
Harmonies
Shades & tints
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