Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
C798E2
RGB
199, 152, 226
HSL
278, 56%, 74%
HSB
278, 33%, 89%
CMYK
12, 33, 0, 11
LAB
69, 28, -31
LCH
69, 42, 312
OKLCH
0.75, 0.12, 313
XYZ
49, 40, 77
LUV
69, 20, -53
HWB
278, 60%, 11%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.