Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C7E2FD
RGB
199, 226, 253
HSL
210, 93%, 89%
HSB
210, 21%, 99%
CMYK
21, 11, 0, 1
LAB
89, -5, -16
LCH
89, 17, 253
OKLCH
0.90, 0.05, 248
XYZ
68, 74, 104
LUV
89, -15, -25
HWB
210, 78%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.