Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C7E9FC
RGB
199, 233, 252
HSL
202, 90%, 88%
HSB
202, 21%, 99%
CMYK
21, 8, 0, 1
LAB
90, -9, -13
LCH
90, 16, 237
OKLCH
0.92, 0.04, 232
XYZ
70, 77, 103
LUV
90, -18, -19
HWB
202, 78%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.