Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C7ECFC
RGB
199, 236, 252
HSL
198, 90%, 88%
HSB
198, 21%, 99%
CMYK
21, 6, 0, 1
LAB
91, -10, -12
LCH
91, 16, 230
OKLCH
0.92, 0.04, 226
XYZ
71, 79, 104
LUV
91, -20, -17
HWB
198, 78%, 1%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.