Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
C85100
RGB
200, 81, 0
HSL
24, 100%, 39%
HSB
24, 100%, 78%
CMYK
0, 60, 100, 22
LAB
50, 46, 61
LCH
50, 76, 53
OKLCH
0.58, 0.17, 45
XYZ
27, 18, 2
LUV
50, 100, 44
HWB
24, 0%, 22%
Pantone
1665 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.