Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C8DCF8
RGB
200, 220, 248
HSL
215, 77%, 88%
HSB
215, 19%, 97%
CMYK
19, 11, 0, 3
LAB
87, -3, -16
LCH
87, 16, 261
OKLCH
0.89, 0.04, 257
XYZ
66, 70, 99
LUV
87, -12, -25
HWB
215, 78%, 3%
Pantone
Cool Gray 1 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.