Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C8E6FA
RGB
200, 230, 250
HSL
204, 83%, 88%
HSB
204, 20%, 98%
CMYK
20, 8, 0, 2
LAB
90, -7, -13
LCH
90, 15, 242
OKLCH
0.91, 0.04, 237
XYZ
69, 76, 101
LUV
90, -16, -20
HWB
204, 78%, 2%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.