Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
C8EFF8
RGB
200, 239, 248
HSL
191, 77%, 88%
HSB
191, 19%, 97%
CMYK
19, 4, 0, 3
LAB
92, -12, -9
LCH
92, 15, 217
OKLCH
0.93, 0.04, 213
XYZ
72, 81, 101
LUV
92, -20, -12
HWB
191, 78%, 3%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.